Tag Archives: research

I don’t care what they had for breakfast

10 Jun

There is a common misconception that Twitter is a place for the narcissist to update their  every move; what they ate for breakfast, what TV show they are watching, where they are having dinner. While this type of Tweeter exists, they are the exception, not the rule. Twitter is now the quickest way to disseminate news and comment on topical issues.

Typically I don’t recommend Twitter as the first social media platform a small business engage with. The fast-paced environment requires interaction at a minimum of twice a day to be successful. However, there is great benefit for a small business owner to set up a personal account to follow key players in their industry for inspiration.

I follow social media strategists, PR strategists, brands, celebrities, news outlets and lifestyle publications, friends and colleagues. Their tweets  inspire topics for this blog, keep me updated on news and informed of trends that could be useful for clients. Twitter streamlines my information download so I don’t have to go visit a variety of sources each day.

Here is an example of what my Twitter feed look like (click to zoom in):

While you do not have to actively participate in Twitter in order to get a feed from your followers, you’re likely to get the bug to engage. As always, just remember that Twitter is completely public, so make sure what you Tweet is isn’t embarrassing or potentially damaging. Yes Rep. Weiner, I’m looking at you (sorry I couldn’t resist!).

Our next post will examine how to find people to follow. Stay tuned.

Socially,

Lacy

Survey Says

31 May

While studying for my PR degree (shout out to the University of Oregon J School), I learned the importance of research in any successful communications/marketing effort. Social media is no exception. With all of the social media tools available, it can be overwhelming deciding where to start. Research can help point you in the right direction and set you up for success.

Here are some ways to start the research:

  • Poll your customers: If you have an email database, include a quick poll asking about social media usage. You can also use a free tool like Survey Monkey.
  • Ask them: If a poll isn’t your speed, then ask at check-out or during an appointment. Something simple like this works well, “We’re considering becoming involved in social media. What sites do you currently use and where would you be most likely to interact with us?”
  • Are they already talking?: Search Facebook and Twitter to see if there is already chatter about your business. Are people checking-in on Foursquare? Use Google’s blog search to find out if you have any blog fans out there.
  • Think Niche: Facebook and Twitter certainly reach the masses, but be sure to research more targeted social tools where you might get a better ROI. For instance, a Facebook page may not be the best fit for a lawyer, but maintaining a profile and soliciting reviews on Avvo (a referral site for doctors and lawyers) probably will be.
Questions about what site might work best for you? Need advice on a finding a niche site? Ask me below.
Socially,
Lacy