Tag Archives: niche

Survey Says

31 May

While studying for my PR degree (shout out to the University of Oregon J School), I learned the importance of research in any successful communications/marketing effort. Social media is no exception. With all of the social media tools available, it can be overwhelming deciding where to start. Research can help point you in the right direction and set you up for success.

Here are some ways to start the research:

  • Poll your customers: If you have an email database, include a quick poll asking about social media usage. You can also use a free tool like Survey Monkey.
  • Ask them: If a poll isn’t your speed, then ask at check-out or during an appointment. Something simple like this works well, “We’re considering becoming involved in social media. What sites do you currently use and where would you be most likely to interact with us?”
  • Are they already talking?: Search Facebook and Twitter to see if there is already chatter about your business. Are people checking-in on Foursquare? Use Google’s blog search to find out if you have any blog fans out there.
  • Think Niche:¬†Facebook and Twitter certainly reach the masses, but be sure to research more targeted social tools where you might get a better ROI. For instance, a Facebook page may not be the best fit for a lawyer, but maintaining a profile and soliciting reviews on¬†Avvo (a referral site for doctors and lawyers) probably will be.
Questions about what site might work best for you? Need advice on a finding a niche site? Ask me below.
Socially,
Lacy
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