I don’t care what they had for breakfast

10 Jun

There is a common misconception that Twitter is a place for the narcissist to update their  every move; what they ate for breakfast, what TV show they are watching, where they are having dinner. While this type of Tweeter exists, they are the exception, not the rule. Twitter is now the quickest way to disseminate news and comment on topical issues.

Typically I don’t recommend Twitter as the first social media platform a small business engage with. The fast-paced environment requires interaction at a minimum of twice a day to be successful. However, there is great benefit for a small business owner to set up a personal account to follow key players in their industry for inspiration.

I follow social media strategists, PR strategists, brands, celebrities, news outlets and lifestyle publications, friends and colleagues. Their tweets  inspire topics for this blog, keep me updated on news and informed of trends that could be useful for clients. Twitter streamlines my information download so I don’t have to go visit a variety of sources each day.

Here is an example of what my Twitter feed look like (click to zoom in):

While you do not have to actively participate in Twitter in order to get a feed from your followers, you’re likely to get the bug to engage. As always, just remember that Twitter is completely public, so make sure what you Tweet is isn’t embarrassing or potentially damaging. Yes Rep. Weiner, I’m looking at you (sorry I couldn’t resist!).

Our next post will examine how to find people to follow. Stay tuned.

Socially,

Lacy

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